Shopify makes a lot of decisions for you. Several of them cost you search traffic.
The platform is excellent at selling and opinionated about URLs, duplication and templates. Shopify SEO is mostly about working with those constraints deliberately instead of discovering them the hard way.
We build on Shopify
The same team that develops Shopify stores does this work, so recommendations account for the theme and the apps rather than ignoring them.
Nothing that breaks the store
Search gains are worthless if checkout, filters or the theme break. Every change is weighed against the shopping experience first.
Four constraints built into the platform.
The same product on several URLs
Shopify serves products both at their own address and inside collection paths. Left alone, versions of the same product compete with each other and split whatever authority the page has earned.
- Check canonical handling across templates
- Keep internal links pointing at one canonical version
- Resolve variant URLs that create near-duplicates
- Align the sitemap with the canonical set
Collections with nothing on them
Collection pages are usually the ones with real search demand, and usually the ones left as a bare grid of products with no text, no context and no reason to rank.
- Map collections to what people actually search
- Write genuine copy that helps a buyer choose
- Fix titles and meta descriptions that repeat the store name
- Structure headings so the page has a subject
Filters generating endless URLs
Faceted navigation can produce thousands of low-value URLs. Google spends its attention crawling them instead of your products, and the important pages get visited less often.
- Identify which filter combinations are being crawled
- Control what should and should not be indexable
- Keep genuinely valuable filtered pages, drop the rest
- Watch crawl behaviour after the change
Apps and themes slowing the store
Every app adds scripts. A store with a dozen of them loads slowly on mobile, which costs rankings and conversions in the same motion.
- Measure real mobile performance, not a desktop score
- Identify apps loading on pages that do not need them
- Image weight and format across product templates
- Structured data for products, validated not just present
Review, prioritise, implement, measure.
Crawl of the store plus Search Console evidence: which collections and products are indexed, which are duplicated, what is being crawled that should not be.
Ranked by revenue potential rather than issue count. On a store, a handful of collection pages usually matter more than a thousand product tweaks.
Theme, template and content changes made carefully, on a duplicate theme where the risk warrants it, so the live store is never the testing ground.
We track indexation and the pages that were changed, over a stated period, and report what moved and what did not.
No promise of a ranking position and no promise of a revenue percentage. Search demand, competitors and seasonality are not ours to guarantee.
Where to go next.
Not sure it is a Shopify problem
Start with the diagnosis rather than buying a specialism you may not need.
Pages not being found at all
That is usually crawling, indexing or rendering — a technical problem before a Shopify one.
The store itself needs work
Sometimes the honest answer is that the theme, speed or structure needs rebuilding first.
Send us the store URL.
You will get a straight read on what is duplicated, what is not indexed, and which collection pages are worth the effort — before anything is scoped or quoted.