Strong pages are worth nothing if search engines cannot reach or understand them.
Technical SEO is not a content problem. It is the plumbing: whether your pages get crawled, indexed, rendered, loaded quickly and understood. Fix that first, or every other SEO pound is spent on pages nobody can find.
Symptoms you can see
Pages missing from Google, traffic that drops after a redesign, a slow site on mobile, duplicate versions of the same page competing with each other.
Symptoms you cannot
Crawl budget wasted on junk URLs, JavaScript content never rendered, canonical tags contradicting the sitemap, structured data quietly invalid.
An audit works through these in order. Later layers do not matter if an earlier one is broken.
Crawl
Can a search engine get to the page at all? Blocked directories, broken internal links, redirect chains and endless filter URLs all burn the attention Google gives your site.
- robots.txt rules and accidental blocks
- Redirect chains and loops
- Broken internal links and orphan pages
- Crawl traps from filters and parameters
Index
Being crawled is not being indexed. Pages get excluded by noindex tags, canonical conflicts, thin content or duplication — often without anyone realising.
- Index coverage in Search Console
- Canonical tags against the actual sitemap
- Duplicate and near-duplicate pages
- Pages that should not be indexed at all
Render
What the crawler sees can differ from what your browser shows, especially where content depends on JavaScript. If the text only appears after a script runs, it may never be counted.
- Rendered HTML against the source
- Content that depends on scripts to appear
- Lazy-loaded text and images
- Mobile rendering, since that is what gets indexed
Speed
Slow pages lose rankings and conversions at the same time. Most of the damage is a handful of oversized images, render-blocking scripts and a plugin stack nobody has pruned.
- Core Web Vitals on real mobile conditions
- Image weight and formats
- Render-blocking scripts and unused code
- Caching and hosting configuration
Structure
Site architecture tells search engines what matters. Flat, chaotic structures spread authority thinly; a clear hierarchy concentrates it where the money is.
- URL and hierarchy logic
- Internal linking toward commercial pages
- Heading structure on key templates
- Sitemaps that match reality
Validation
A fix that is never verified is a hope, not a result. Every change gets checked after implementation, and monitored while it takes effect.
- Structured data validity, not just presence
- Re-crawl and index status after fixes
- Before and after on the affected templates
- Monitoring so regressions get caught early
Audit, prioritise, implement, verify.
A full crawl of the site plus Search Console evidence. We separate what is actually costing you visibility from what is merely untidy.
Issues ranked by business impact and effort. You see what to fix first, what can wait, and what is safe to ignore entirely.
We implement directly on WordPress and Shopify, or work alongside your developers with clear specifications and change control. Nothing gets pushed to a live site without agreement.
Each fix is re-tested and monitored. Technical SEO results appear over weeks as pages are recrawled, so we track the change rather than declaring victory on the day.
We will not promise a ranking position or a percentage traffic increase from a technical fix. What we can promise is that the pages become reachable, indexable and fast — the conditions everything else depends on.
Technical SEO is one layer of five.
Start with the diagnosis
If you are not sure whether your problem is technical, content or authority, begin at the hub rather than buying a specialism.
On a WordPress site
Plugin conflicts, theme output and hosting configuration are the usual suspects. We build on WordPress daily.
On a store
Large catalogues create duplication and crawl waste that small sites never encounter. Different problem, different fix.
Find out what is actually blocking the site.
Send us the domain. You will get a plain-language read on what is stopping pages from being found, ranked by what would make the biggest difference — before any work is scoped.