Google Ads, run by people who will tell you when to stop.
Paid search captures demand that already exists. It is the fastest channel to results and the fastest to waste money — and the difference is structure, negatives, tracking and someone honest reading the numbers.
Your account, not ours
Campaigns are built inside your own Google Ads account. You keep the account, the history and the data — including if you stop working with us.
Your budget, paid to Google
Ad spend never passes through us and we take no percentage of it. We charge for the work of building and running the account.
Four questions that decide whether paid search can work for you.
Is there search volume?
People must already be searching for your service or product in the places you can serve. If they are not, paid social creates demand better than search captures it.
Can the margin carry a click?
In competitive categories a click costs real money. If the average order value cannot absorb that, paid search is the wrong tool.
Where does the click land?
The best campaign in the world dies on a slow, unclear page. Sometimes the landing page has to be built before any spending starts.
Can we measure a conversion?
Without conversion tracking, optimisation is guesswork and reporting is decoration. This gets set up first, always.
Google offers several campaign types. Choosing wrongly is the expensive part.
Each solves a different problem, and each fails predictably when used for the wrong business. What we run for you is agreed once we understand the account — never sold as a package.
Search
Text ads against what people type. The most controllable campaign type and the one with the clearest intent — someone is asking for what you sell, right now.
- Fits: services and products people actively search for
- Fits: businesses that need enquiries on a timetable
- Not for: categories with no search volume yet
- Not for: margins too thin to absorb a competitive click
Performance Max
Google distributes one campaign across search, shopping, display, YouTube and Gmail automatically. Powerful with good data behind it, opaque without it.
- Fits: accounts with working conversion tracking and volume
- Fits: stores with a healthy product feed
- Not for: brand new accounts with nothing to learn from
- Not for: anyone who needs to see exactly where spend went
Shopping
Product listings with image, price and title pulled from a feed. The feed is the campaign — most Shopping problems are feed problems wearing a disguise.
- Fits: online stores with clean titles and accurate stock
- Fits: products people compare before buying
- Not for: services, or stores with a broken product feed
- Not for: catalogues where prices are not competitive
Display
Banners across Google's partner sites. Cheap impressions, weak intent. Its honest use is retargeting people who already visited, not introducing you to strangers.
- Fits: bringing back people who already engaged
- Fits: supporting a search campaign, not replacing it
- Not for: direct response from a cold audience
- Not for: anyone judging it by the same cost per lead as search
YouTube
Video placements with real reach and a longer payback. Judged on view-through and assisted conversions rather than last click, or it will always look like it failed.
- Fits: businesses with something to demonstrate or explain
- Fits: building recognition alongside a search campaign
- Not for: anyone without video assets worth running
- Not for: budgets that need to prove themselves this week
Four leaks account for most of the money wasted in Google Ads.
Paying for the wrong searches
Without a negative keyword list you pay for people looking for jobs, free options, DIY guides and competitors. It is the most common leak in an inherited account.
- Build negatives before launch, not after the waste
- Review search terms weekly in the early phase
- Separate research intent from buying intent
- Cut categories that never convert
Match types left wide open
Broad match with no controls hands your budget to Google's guesswork. Used deliberately it can find new demand; used by default it drains the account.
- Tight match types on the terms that must convert
- Controlled discovery in a separate, capped campaign
- Ad groups grouped by intent, not by convenience
- Ad copy that mirrors the search, so quality score works for you
Sending clicks to a weak page
You pay for the click whether or not the page converts. A homepage is rarely the right destination — the page must answer the exact search that was typed.
- Match the page to the search intent, not to the menu
- Check phone speed and the first screen
- One clear action per page
- Build the landing page when the existing one cannot do the job
Optimising without conversion data
Clicks and impressions tell you nothing about revenue. If Google cannot see which clicks became enquiries, its automation optimises toward the wrong outcome.
- Conversion tracking configured before launch
- Agree what counts as a conversion with you first
- Report cost per enquiry, not cost per click
- State plainly what the data can and cannot prove
The work that happens after launch, every week.
Reading what people actually typed and adding negatives for everything irrelevant. Unglamorous, repetitive, and the single biggest source of savings in most accounts.
Money moves toward what converts and away from what does not. Bidding strategies are changed deliberately and given time to settle, not switched every time a week looks soft.
Ad copy tested against real data rather than opinion, assets and extensions kept complete, landing routes checked when performance shifts.
Cost per enquiry, what changed, and what we intend to do next. In business language, with the disappointing months included.
We will not promise a guaranteed cost per lead or a fixed ad position. Auctions move and competitors bid; anyone guaranteeing those numbers is selling certainty they do not own.
Two separate things, never mixed.
- Your advertising budget, from your own account
- You set it, change it, or stop it whenever you choose
- We take no percentage of it
- Research, structure and campaign build
- Ad copy, assets and landing route
- Weekly management, pruning and reporting
The fee depends on how much account there is to run. We quote once we have seen it — never before.
In-house, ten years in, and nothing paid up front.
Account build and management by our own team. No subcontracting.
A decade in the industry, with 48 live client websites across 7 countries.
You see a sample of the work before you commit to anything.
QuickFicks Pvt Ltd, company number 14538657.
Send the account, or the idea.
If you already run Google Ads, we will review the account and tell you where the money is leaking. If you have not started, we will tell you whether the demand justifies starting at all.