Paid social works when the offer, the creative and the destination agree.
Most campaigns do not fail in the ad manager. They fail because the offer is weak, the landing route is slow, or nothing was ever tracked. We fix that order first, then spend.
We advertise on Meta
Facebook and Instagram. We run the platforms we know properly rather than claiming every network and learning on your budget. Paid search sits on our Google Ads side.
Your budget stays yours
Ad spend is paid to Meta from your own account. We charge for the work — strategy, creative, setup, management and optimisation — and never take a cut of the media.
One campaign, 250 conversations, 85 cents each.
Exported straight from Meta Ads Manager. No rounded-up screenshots, no isolated numbers without the spend attached.
Messaging objective · Meta · USA · $2 per day, running approximately three and a half months · campaign ongoing. Client name withheld.
A daily budget the size of a coffee, run patiently and optimised, beats a large budget spent badly in a fortnight.
Five things decide whether a campaign can work. Only one of them is the ad.
The offer
The single strongest lever, and the one clients most often skip. "Contact us" is not an offer. A reason to act now, stated plainly, changes cost per result more than any targeting change will.
- What the person actually gets
- Why it is worth their attention today
- What it costs, or why the price is a conversation
- What happens immediately after they respond
The audience
Meta's delivery system finds buyers faster than manual targeting does, provided it is pointed at the right country, language and exclusions. Over-narrow targeting raises your costs; it does not sharpen your results.
- Geography and language that match where you can actually deliver
- Exclusions so you stop paying to reach existing customers
- Retargeting built from people who already engaged
- Room for the algorithm to learn before we judge it
The creative
Produced in-house by the same design team that runs our social management work. Several angles per campaign, because the winning creative is discovered, not predicted.
- Static and video variations built for the feed, not resized print
- A hook that survives the first two seconds
- Copy that matches the offer, not generic brand language
- Refreshes when performance starts to fatigue
The destination
Where the click lands decides whether the spend converts. A WhatsApp thread, a landing page or a form — each suits a different business, and the wrong one quietly wastes the budget.
- Speed on a phone, on mobile data
- One clear action, not a menu of options
- Whether a human answers quickly enough to matter
- Whether a landing page needs building before spending
The tracking
Without it you are guessing. With it, every decision after week one is evidence-led. This is set up before launch, not bolted on after the first disappointing month.
- Meta pixel and the events that match your real goal
- Conversion definitions agreed with you in advance
- Reporting on cost per result, not impressions
- Honest attribution — what the numbers can and cannot prove
Launch is the beginning of the work, not the end of it.
We look at the offer, the destination and the market before quoting. If paid social is the wrong channel for your business right now, that is the conclusion you get — it costs you nothing and saves the budget.
Campaign structure, audiences, creative production, destination check and pixel setup. Everything is in place before the first pound is spent, so the early data means something.
Meta needs volume before it delivers efficiently. Judging a campaign in its first days is the most common and most expensive mistake in paid social. We hold our nerve and yours.
Once there is real data: cut what is not working, push budget toward what is, refresh fatiguing creative, tighten the destination. Small, evidenced changes rather than constant restarts.
A campaign that works gets more budget. One that cannot reach a viable cost per result gets stopped and rethought — we will tell you that plainly rather than quietly spending on.
Two things we will never promise: a guaranteed cost per lead or a fixed number of sales. Anyone who does is guessing with your money.
It creates demand. It does not capture demand that already exists.
Enquiries and messages
Best for services where a conversation closes the sale. The campaign above is exactly this — straight into WhatsApp, no form, no friction.
Product sales
For stores with a working checkout, clear product imagery and enough margin to pay for the click. Catalogue campaigns need a clean product feed first.
Bringing people back
Retargeting people who visited, watched or engaged. Almost always the cheapest results in the account, and the first thing we set up.
In-house, ten years in, and nothing paid up front.
Strategy, creative and campaign management by our own team. No subcontracting.
A decade in the industry, with 48 live client websites across 7 countries.
You see a sample of the work before you commit to anything.
QuickFicks Pvt Ltd, company number 14538657.
Tell us the offer. We will tell you whether it can carry a campaign.
Describe what you sell, who buys it and what happens when someone enquires. You will get an honest read on whether paid social fits, what needs fixing first, and what a realistic starting budget looks like.